Meili was the Social Media and Community Manager for Louis Raison, France’s #1-selling cider, in their US launch in 2018. She managed all aspects of social media—including analytics, ad strategies, and overall creative direction. She photographed images and wrote copy consistent with brand voice. Meili was also was in charge of influencer outreach and developed productive partnerships to drive brand awareness.
Her efforts led to a 69% increase in impressions and a 62% increase in engagement on social media.
Meili’s passion for her home city inspired her to create the website The Flannel Persuasion: a guide to Seattle’s best, beyond the coffee (but also, sometimes coffee).
In its infancy, it has already generated social media reposts from major companies, such as Pressed Juicery and Juicebox Cafe, which speaks to the caliber and salability of its content.
She has regularly contributed to Narcity Media, covering Seattle recreation and PNW wanderlust destinations.
Meili’s articles have garnered thousands of shares on facebook—up to 4.4k per article.
Meili wrote marketing copy for Seattle’s premiere student tourism company, Experience America. She created new content and polished existing material to maintain a cohesive brand story and deliver clear messages to customers.
She consulted on two Microsoft projects in 2018, where she contributed to a white paper for Microsoft’s AI portfolio and managed the creation of presentation decks for C-level executives at the annual Inspire Conference.